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Mothers Day

Last year consumers spent an average of $140 each on Mother’s Day gifts for their moms, wives, daughters, aunts and other special women in their lives. That was up more than 10% from the previous year, and there is reason to believe that this could be another great year for retailers when it comes to the sale of gifts and gift cards for Mother’s Day.

If you sell items that would make great Mother’s Day gifts, or you can transform your goods and services into gift baskets or even non-traditional, creative Mother’s Day gifts, it’s time for you to go into full on Mother’s Day marketing mode, for next year, it’s too late now!

As the second biggest shopping season behind the winter holidays, more than $18 billion is spent annually on Mother’s Day gifts in the United States.

Of that, 25 percent is attributed to purchases made online. This represents a steady increase over the years when you consider that in 2011, 21 percent of Mother’s Day purchases were made online.

While most purchases are made during the five days leading up to Mother’s Day, the most successful marketing plans are set into motion weeks in advance.

MDC says, forget the gift …signs of non verbal action are more meaningful (look it up.)