Tag Archives: color

The Impact of Color

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Color has a bigger impact on your life than you might realize—for example, did know the colors of your walls have a direct effect on your mood? So it should come as no surprise that major airlines keep this in mind, as well.

For not-so-frequent flyers, being in the air may not be their ideal location. According to Boeing, blue is universally thought of as a peaceful color—and that may help calm your fears about flying.

“The color of the sky right now, bright and sunny, lowers heart rate, lowers blood pressure, and releases dopamine in the brain,” says Kelley Hopkins-Alvarez, a licensed professional counselor, and board-certified coach.

 A study published in the Journal of Management Decision supports colors and psychology being directly correlated, as well. “Managers can use colors to increase or decrease appetite, enhance mood, calm down customers, and, reduce the perception of waiting time, among others,” note the study findings.

But guess what? Using the color blue isn’t the only sneaky way that airlines are trying to influence your behavior. There’s a similar reason why you’ll find carpeting at your airline gate, too.

 

Color Psychology

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What is Color Psychology?

Colors are all around us and they affect us in many ways. They can trigger certain emotions and moods. Research explains how colors can affect your customer or visitor behavior towards a brand. In simple terms, we can influence the way people respond to our design.

Let’s look at some popular colors and the impact they tend to create:

1: Blue

Skype uses saturated blue and green to evoke a sense of trust, calmness and energy

Inspires: Trust, Responsibility, Security and Friendliness.
Used By: Facebook, PayPal, Skype, Ford

2: Green

Inspires: Nature, Money, Balance, Energy, and Health.
Used By: Starbucks, Animal Planet, John Deere

3: Orange

Inspires: Joy, Excitement, Aggression and Action.
Used by: Fanta, Nickelodeon, Soundcloud

4: Brown

Inspires: Comfort, Organic, Friendliness, and Dependable.
Used By: Hershey’s, Organickidz, UPS

5: Black

Inspires: Power, Class, Elegance, Grief and Prestige.
Used by: Johnnie Walker, Chanel, Nike

6: Pink

Inspires: Femininity, Love, Gentleness and Romance.
Used by: Victoria’s secret, Barbie, SUPRÉ

7: Purple

Inspires: Creativity, Dignity, Authority and Wisdom.
Used By: Yahoo, Hallmark, Cadbury

8: Red

Inspires: Passion, Anger, Danger, Energy and Attention.
Used by: CocaCola, Canon, Levi’s, Virgin

Now we can get a sense for how the emotions we evoke using colors could help to increase the conversion rate of our design.