What is Color Psychology?
Colors are all around us and they affect us in many ways. They can trigger certain emotions and moods. Research explains how colors can affect your customer or visitor behavior towards a brand. In simple terms, we can influence the way people respond to our design.
Let’s look at some popular colors and the impact they tend to create:
Skype uses saturated blue and green to evoke a sense of trust, calmness and energy
Inspires: Trust, Responsibility, Security and Friendliness.
Used By: Facebook, PayPal, Skype, Ford
Inspires: Nature, Money, Balance, Energy, and Health.
Used By: Starbucks, Animal Planet, John Deere
Inspires: Joy, Excitement, Aggression and Action.
Used by: Fanta, Nickelodeon, Soundcloud
Inspires: Comfort, Organic, Friendliness, and Dependable.
Used By: Hershey’s, Organickidz, UPS
Inspires: Power, Class, Elegance, Grief and Prestige.
Used by: Johnnie Walker, Chanel, Nike
Inspires: Femininity, Love, Gentleness and Romance.
Used by: Victoria’s secret, Barbie, SUPRÉ
Inspires: Creativity, Dignity, Authority and Wisdom.
Used By: Yahoo, Hallmark, Cadbury
Inspires: Passion, Anger, Danger, Energy and Attention.
Used by: CocaCola, Canon, Levi’s, Virgin
Now we can get a sense for how the emotions we evoke using colors could help to increase the conversion rate of our design.