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The Impact of Color

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Color has a bigger impact on your life than you might realize—for example, did know the colors of your walls have a direct effect on your mood? So it should come as no surprise that major airlines keep this in mind, as well.

For not-so-frequent flyers, being in the air may not be their ideal location. According to Boeing, blue is universally thought of as a peaceful color—and that may help calm your fears about flying.

“The color of the sky right now, bright and sunny, lowers heart rate, lowers blood pressure, and releases dopamine in the brain,” says Kelley Hopkins-Alvarez, a licensed professional counselor, and board-certified coach.

 A study published in the Journal of Management Decision supports colors and psychology being directly correlated, as well. “Managers can use colors to increase or decrease appetite, enhance mood, calm down customers, and, reduce the perception of waiting time, among others,” note the study findings.

But guess what? Using the color blue isn’t the only sneaky way that airlines are trying to influence your behavior. There’s a similar reason why you’ll find carpeting at your airline gate, too.